Case Study Managing Customer Relationships - 1266 Words

Assignment 1 Managing Customer Relationships MRKT 395 6380 Professor Leland Gardner Cynthia Johnson – Fall 2017 September 2, 2017 CRM and Customer Focus When we think about customer relationships, we have a tendency to think more on the lines of building a rapport with the customers for profit, but our ultimate goal should be for longevity profit and sales growth. In order to manage customer relations successfully, we should focus on the experience of the customer from start to finish. A process should be carefully thought out, and implemented to attract, interact and retain customers. An organization must remain stable, reliable, conscious and courteous. Great focus should be on the customer and showing them how they†¦show more content†¦Since technology plays a big role in today’s CRM efforts, a company cannot forget about the simple, personal side of making a customer feel appreciated at the same time. The World Wide Web is accessible for all to shop anywhere, anytime, and with lots of price options, however if you have a loyal customer that is getting a great experience with your company, then they will be more inclined to remain your customer (Greenburg, 2012). Customer Relationships, The Good and The Bad A new focus and new strategic marketing efforts have changed from over the last twenty years. We no longer only focus on the 4 P’s of marketing with generalized and large segment marketing, because it does not focus on individual wants, desires, needs and personal customer attention (Bang, 2012, p. 400). Previous generalized efforts, does not keep the customer front and center and there isn’t enough focus on doing business ethically, sociably, or culturally. These days, customers have many options at their fingertips via the Internet. There are many companies reaching out and persuading people around the clock from all over the world. So, having a strong CRM program in place is vital. Having a competitive advantage is one thing, but relating with your customers on a personal, ethical, and in socially responsible manner will provide an advantage and sustainable customer relationships. A company must start with the basics,Show MoreRelatedUnilevers Self-Assessment: An Analysis893 Words   |  4 PagesAccording to the case study, early results from the self-assessments led to improvements in a variety of areas. For example; the case study touts on page 8 improvements were identified in the areas of communication, process management and goal deployment. Since communication in any form is a strong component of a successful business, this one facet alone is well worth the self-assessment process if it succeeded in initiating those improvements. As one recent study determined strategic planningRead MoreBandon Group, Integrated case study Essay1225 Words   |  5 Pagesï » ¿ Integrated Case Study: Bandon Group, Inc. (Determining Feasibility of an ERP System and Supplier Recommendation and Evaluation) Submitted to: Professor Stephen Huber Enterprise Resource Planning (CIS511) Strayer University, Takoma Park Campus August, 2014 This paper is the continuation of Bandon Group Inc. integrated case study. This part of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for BandonRead MoreThe Desctiption of the Service Desk1159 Words   |  5 Pageshas strong relationship with customers, users, IT service providers and third-party service providers. The service desk is responsible for carrying out incident management and request fulfilment processes. The objective of the service desk is to restore normal service for users as quickly as possible.Besides,help desk also give, a strong impact on customer satisfaction or dissatisfaction.This paper provides a wider literature review on service support and provides a more detailed case study descriptionRead MoreThe Blossoms Garden Center ( Bgc )1521 Words   |  7 Pages2015). This case study aims to identify those problems of Blossoms Garden Center. It critically examines a number of strategies could be use d efficiently and effectively in BGC. Finally, it will evaluate those strategies that appear to yield the best results. 2: Problems for BGC During the developing process, a number of problems in BGC increasing broadly such as customer service quality, managing operation, internal relationship and finance. Specifically, managing external relationship is a significantRead MoreCase 1-3 Canyon Ranch1383 Words   |  6 PagesCase 1-3 Canyon Ranch Table of Contents 1. Summary of the problem 3 2. The technology that is used to analyze the case and the technology that was discussed in the case. 3 3. Summary of Available Information 3 4. Pre-Analysis of the study 4 5. The analysis section 4 6. Recommendations 7 References 8 Lessons learned from the case 9 Meeting minutes 9 Case 1-3 Canyon Ranch Summary of the problem In spite ofRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesPart I Theoretical Study Chapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growthRead MoreQuestions On Customer Knowledge Management Essay1211 Words   |  5 Pages2.2. Brand Exploratory 2.2.1 Customer knowledge As the core of the customer knowledge management, the customer knowledge is created the intellectuals of both businesses and customers. To improve the product innovation, which is including the customer s consumption preferences, the channel of consumption, and the nature of consumption (Lin, Che, Ting, 2012). People through the regularity of customers behavior realize customer knowledge (Dholakia, Kahn, Reeves, Rindfleisch, Stewart, Taylor,Read MoreBusiness Comms1567 Words   |  7 PagesContents 1. Terms of Reference 2 2. Procedures 2 .1 Internet 2 2.2 Case study for JoC 2 2.3 Library 2 3. Findings 3 3.1 Background of Joy of Chocolate 3 3.2 CG’s current organisational structure 3 3.3 Proposed structure for JoC 3 3.3.1 Functional and lateral relationships within the proposed structure 3 3.3.2 Line of Authority within the proposed structure 3 3.4 Relationship between Contingency theory and the merged organisation 3 4. Conclusion 4 5. RecommendationsRead MoreCase Study : Professional Services, Ics Services Pvt Ltd Essay1720 Words   |  7 PagesCASE STUDY: IT Professional Services, ICS Services Pty Ltd. The implementation of the CRM is now in disarray. Identify the problems in the acquisition and implementation process that may have contributed to this state of affairs. Why did these problems arise? The case analysis on the CRM implementation at ICS indicates that there are arrays of problems that are evident in respect to such process of CRM implementation. The problems are evident mainly with respect to the acquisition as well as theRead MoreManaging Director Of An Innovative Publishing Business1542 Words   |  7 Pagescommunication there are certain factors that must be taken into account if an organisation is going to build successful and strong relationships with its employees, clients and patients. The following essay will focus on the ‘4Rs of Reflection’ that has been used to develop a reflective analysis. The findings of which the analysis is based follows an interview with an experienced managing director of an innovative publishing business. The insights and examples recorded during the discussion and then evaluated

Time Management Essay - 600 Words

Time Management The largest percentage of my time went into sleeping which isn’t a surprise, however tracking how I used my time made it obvious that further time management was needed to achieve my maximum potential. Such improvements would be to the undesirable categories: Structured and Un-structured leisure, a decrease by half the amount of hours used by these categories would assist my private studies and improve my overall academic performance. This should lead to a third of my time into travelling, eating, class contact, structured and un-structured leisure. And another third into private study and finally the last third into sleeping. Trying this new arrangement of time keeping provided to be a positive outcome in my day to day†¦show more content†¦Managing my time was difficult at those weeks as it meant planning how to use the space provided in the diary, the style (font style) and presentation to allocate appropriate times for modules, meetings, and appointments, all of these must be effective and realistic to suite my life style. In addition, those weeks seems as an unpleasant challenge rather a positive experience to be a university student. I had little time to spend visiting and using the university facilities, which proved to aid my education i n the following weeks (wk 5-9). At the same time I tried compressing my available time for coursework research, preparation (making notes) before a particular lecture or assignments (e.g. cell biology essay), and keeping track of future assignments, etc. As a resulted it affected my sleeping time and lead to a lack of concentration during lectures, which suggested my time management was not suitable for me. In week 5 after attempting the human physiology MCQ, I scored below my average standards, which confirmed my time management wasn’t helping me at all and that my study skills need to improve too, therefore a change was taken seriously by cutting down nearly half the hours spent with structured and un-structured leisure, i.e. cutting down on TV, web-surfing, socializing, and gym activities. Therefore adjusting the time evenly with all the modules and other activitiesShow MoreRelatedTime Management And Its Impact On Students862 Words   |  4 PagesMany students find it har d to manage their time well; whether they are trying to juggle academic responsibilities such as just getting to classes, trying to keep up with the continuous demands of each class like studying, or with trying to complete multiple assignments that have to be completed before the deadline. It can be onerous. Especially, in college, there are so many distractions: different clubs, sports, and other campus activities that you can participate in such LEAD helping the communityRead MoreTime Management1233 Words   |  5 PagesTime Management By: Time management is often thought of when describing task related to business management or executive positions; those who have meetings and appointments related to business deals as well as meeting deadlines and time lines. However, time management is something everyone will have to deal with no matter the task or job. The following essay will describe time management and its importance in the work place as well as its importance for those who use it on a more personalRead MoreTime Management1058 Words   |  5 PagesTime Management is the control and focus of a person’s actions for the purpose of improving efficiency. Time management techniques typically involve setting goals, establishing priorities, budgeting the amount of time allotted to a given activity, and planning and scheduling the steps needed to achieve goals. Generally, time management refers to the development of processes and tools that increase efficiency and productivity. When we think of time management, we tend to think of personalRead MoreTime Management1849 Words   |  8 PagesIntroduction It is rightly said Time and Tide wait for none. An individual should understand the value of time for him to succeed in all aspects of life. People who waste time are the ones who fail to create an identity of their own. My Rational on my first action plan was: I have poor attitudes towards managing time, such as managing time to study. Developing effective study habits is important as they will help me to use my study time more productively and will also help to handle stressRead MoreTime Management At The Same Time701 Words   |  3 PagesTime Management I can hear some moms already groaning. Time is a scarce resource for many moms. In the course of any given day, I keep wishing for more hours. However, every one of us has been given the same number of hours. It’s up to you to organize and prioritize your activities for maximum success. If you don’t know how to multi-task, I suggest you learn how to do it. The ability to multi-task will serve you well. I completed a few online tests while breastfeeding at the same time. The key wasRead MoreTime Management1901 Words   |  8 PagesTime management in the business world – research paper outline Kaynnera T. Capers Organizational Management Time Management in the Business World It is true that the majority of the time, people learn to manage their time the proverbial hard way (i.e. working late at night, trial and error, barely meeting deadlines, etc.). The definition of time management can be stated to be the process of both controlling and understanding the time spent on a variety of activities. Time management is by andRead MoreTime Management And School / Life Balance1156 Words   |  5 PagesCompleted Training: Time Management and School/Life Balance Based upon Ms. Mendia’s recommendation, I enrolled in and successfully completed the course: Work Smarter, Not Harder: Time Management for Personal Professional Productivity under Coursera a UC Irvine Extension that was offered online (enclosed number 5 please find a certificate of course completion). I have learned to make a schedule of tasks, to prioritize my tasks and goals by categorizing them under personal and professional, groupRead MoreThe Importance of Time Management1424 Words   |  6 PagesSPC Becky Geiger 5 April 2013 Corrective Training The importance of time management. Steps to take to avoid or prevent tardiness. There are many reasons that time management is important. For example, if your unit was getting ready for deployment, you would need to be at the right place at the right the time, to receive any information you or your fellow soldiers may need to know before you leave. If you weren’t there when you were told to be then you would fall court martial under articleRead MoreTime Management At The Workplace1675 Words   |  7 PagesTime Management at the Workplace and The Importance of Being on Time Hunter J. Bullock 4th Ranger Training Battalion Time Management at the Workplace and The Importance of Being on Time â€Å"The average person uses 13 different methods to control and manage their time.† Wetmore, D. E. (1999, August 23). Time Management Facts and Figures. Retrieved from http://www.balancetime.com/articles/tm_facts_and_figures.htm It is imperative to arrive on time to anything and everything that has been pre-plannedRead MoreReflection On Time Management1081 Words   |  5 PagesTime management seems to be an issue that many people struggle with. It is important to learn to balance work, school, and familial responsibilities. I plan to utilize any free time to work on school work, implementing Pareto’s Law, and looking at the big picture. Recently, a friend and I were planning our annual summer trip, which is the only time we see each other each year. I told her that there is only one weekend in which I will not be in the middle of school. She responded by saying, â€Å"That’s

My Job Experience Free Essays

Narrative Story: The first-person narrative is a literary technique wherein a story is narrated explicitly by one or more of the characters, who refers to himself or herself in the first person as â€Å"I†. As the narrator express his/her own feelings, thoughts, and experiences, the narrator’s character is revealed and the reader easily gains insight to the character. It also suspends information from the reader, and therefore widely used and effective to suspense and detective fiction. We will write a custom essay sample on My Job Experience or any similar topic only for you Order Now My Job Experience I woke up with a loud ringing near my head. A few days back, or years to be exact, I would have easily put it off and dose back again on my soft pillows. Ahh, but this day was different. It’s my first day in my first job ever. I could hear my head pounding. I never needed the alarm clock in the first place anyway, since I hardly slept last night. I’ve always seen myself as a ‘cool guy’ but the butterlies in my stomach speaks much differently about me, though. I headed for the shower and felt the water slap me from my semi-half-awake half-asleep state. Breakfast! But where are my stockings? Though contrary to real day-today experience, I wish mom was here. Well, better get off now or I might miss the bus. I surely want to make a good first impression and hope this will carry me all the way to promotions. I can hardly wait right now to experience the sweet smell of success! I stopped myself as I saw a man staring at me. Daydreaming may have been written all over my face. Secretly, I pinched myself for making a fool of me. As I came inside the building, I headed for the shop to which I was assigned. Across the shop, Darlene Shepherd subtly nodded at me, acknowledging approval of my early arrival. She was the one who chose me as a shop steward. Of course, I wanted to prove my worth. I love the dignity of work, but best of all, I love to walk around the corner and shop just a liiiitle bit of little-bitty things. My first day in my first job closed shopped with less adventure than I expected. This routine, except for the case of the missing stockings, went on for some time. Until last April, I saw my coworker named Daniels crying. Apparently, she was reprimanded. I came near her. At first it felt awkward hugging her a bit ( we hardly knew each other except for our first names). But when I did, her tears fell all the more, and I was completely taken over by her concern It was mid-afternoon, she said when her legs became awfully painful trying to stand all day. As the pain became almost unbearable, she tried to sit on one of the chairs placed near the customer’s area. Though shoppers were becoming fewer by the moment, Mr. Jarvis (our head supervisor) came in just as she sat down on the couch. Think about perfect wrong- timing indeed! I could understand where Mr. Jarvis is coming from, since it did look the way it should’nt look. But termination? I tried to calm myself down. Being angry might give me my fifteen minutes of victory but it could defeat my career-history. I brought the case to higher management. I carefully chose and weighed my words and to my amazement†¦ they listened and relented. From then on my co-workers would start looking for me to speak for them whenever they have concerns that they feel uneasy to face with the supervisor or manager. I found myself getting more and more involved in my co-employees’ work-related concerns. I have learned to listen and empathize with them, without getting emotionally involved myself whenever the outcome turns out unfavorable. I never did saw myself before as what I am becoming right now. Lately, we’ve been involved in community outreach to feed the homeless. It’s a pretty sight to see big-muscled Jack teaching math to 5 year- old Sam. I’ve seen how generous below-middle class workers could be with their spare time. I thought plenty spells generosity, but my co-workers proved them wrong. Before we started this project, I honestly had some doubts as to its success and sustainability. Before, it was just us, me and the union. I believe in the union’s contribution to the betterment of the worker’s welfare. And yet, the more we ask, the more we see things to complain about. There seems to be no end on what to grudge about. Of course, as we go along helping the needy, there would be more things to sort out, too. And more things to improve on. Yeah, life as a shop steward does have its many rewards. Shopping? Maybe. For now I see my storehouse rich with life’s lessons — being my brother’s keeper (whether one is rich or not-so-rich), standing up for what is just and striving for equality. As we wrap our things and clean up the mess after the feeding program, all around me, I see tired happy faces. Tired, but happy. Reference: 1. â€Å"First-Person Narrative†. From Wikipedia, the free encyclopedia Http://en. wikipedia. org/wiki/literary_styles How to cite My Job Experience, Papers